Samantha Nyangani
About Candidate
Dynamic and commercially driven sales leader with over 5 years of progressive experience across FMCG and beverage sectors
in Zimbabwe. Proven track record of translating strategy into measurable results — growing market share by 70%, driving 80%
revenue increases, and building high-impact partnerships. Experienced in leading cross-functional teams, managing key
accounts, and executing growth roadmaps in fast-paced, competitive environments. Holds dual MSc qualifications in Global
Marketing Management and a Professional Certificate in Digital Marketing.
Location
Education
Established a comprehensive foundation in marketing management, business strategy, market analytics, and organizational leadership. Developed critical competencies in identifying market opportunities, understanding customer behaviour, and applying commercial principles to achieve sustainable business performance.
Advanced study of global marketing strategy, international business dynamics, consumer intelligence, and strategic brand management. Developed the ability to evaluate complex market environments, formulate growth strategies, and align marketing initiatives with organizational objectives in competitive and multicultural markets.
Focused on the strategic application of digital technologies to customer acquisition, engagement, and retention. Enhanced expertise in data-driven marketing, performance measurement, digital campaign optimization, and leveraging online channels to accelerate revenue growth and strengthen brand equity.
Work & Experience
• Lead development and execution of sales growth strategies across Modern Trade and Traditional Trade channels, consistently exceeding revenue targets. • Drive brand visibility campaigns, achieving a 70% increase in market share following new product line launches. • Identify and unlock new revenue opportunities, building strong relationships with key trade partners and distributors. • Collaborate cross-functionally with marketing, supply chain, and finance to ensure effective go-to-market execution. • Monitor performance metrics, analyse competitor activity, and implement agile interventions to stay competitive.
Managed and developed a high-performing field sales team, fostering a culture of accountability and results delivery. • Built and maintained strategic relationships with key accounts in the Quick Service Restaurant sector. • Led market trend and competitor analysis to inform strategic planning and ensure commercial relevance. • Designed and executed sales and marketing initiatives, delivering an 80% revenue increase across territories. • Coached and mentored team members, building capability and pipeline for future leadership roles.
• Supported registration and marketing activities for newly introduced prepaid meters. • Assisted in planning and executing expos, exhibitions, and safety awareness campaigns. • Coordinated email marketing campaigns contributing to a 50% increase in sales conversions.
