Senior Brand Manager Job Vacancy in Bomi, Liberia – Marketing & Advertising

Job Description

Position: Senior Brand Manager

Company: Unilever Liberia

Location: Bomi, Liberia

Experience: 7-10 years

Education: Master’s Degree in Marketing or MBA

Employment Type: Full-time

Industry: Marketing & Advertising

Department: Marketing & Communications

Salary: 450,000 SSP – 650,000 SSP

Vacancies: 1

Company Overview

Unilever Liberia is a leading force in the consumer goods sector, dedicated to improving lives through high-quality products that touch millions of households every day. As a global leader in the fast-moving consumer goods (FMCG) industry, our presence in Liberia is focused on delivering sustainable and innovative solutions that meet the evolving needs of local consumers. We pride ourselves on our commitment to social responsibility, environmental sustainability, and community empowerment. Our mission is to make sustainable living commonplace by integrating purpose into our brands and driving positive change across the supply chain. Working with us means joining a diverse team of professionals who are passionate about excellence and innovation. We offer a dynamic environment where creativity meets strategic execution, ensuring that our brands remain household names across West Africa. As we continue to expand our footprint, we seek talented individuals who can navigate the complexities of the African market while maintaining global standards of brand integrity and consumer engagement.

Job Overview

We are currently seeking a highly strategic and creative Senior Brand Manager to lead our marketing initiatives in the Bomi region and beyond. This role is critical to our growth strategy, as you will be responsible for managing a portfolio of iconic brands, driving market share, and ensuring long-term brand equity. The successful candidate will oversee the entire brand lifecycle, from market research and consumer insight gathering to campaign execution and performance analysis. This is a high-impact role that requires a deep understanding of consumer behavior in the Liberian market and the ability to translate these insights into actionable marketing strategies. You will work closely with cross-functional teams, including supply chain, sales, and finance, to ensure that our brand objectives align with overall business goals. If you are looking for exciting career opportunities in Liberia within a world-class organization, this position offers the perfect platform to showcase your expertise. For more information on global industry trends, visit https://zimbabwejobsearch.com.

Key Responsibilities

• Develop and execute comprehensive annual brand plans that drive volume and value growth.
• Lead market research initiatives to identify emerging consumer trends and competitor activities.
• Manage the marketing budget effectively to ensure optimal Return on Investment (ROI) for all campaigns.
• Collaborate with the sales team to implement trade marketing strategies that enhance in-store visibility.
• Oversee the creation of localized advertising content that resonates with the Liberian cultural context.
• Monitor brand health metrics and provide actionable insights to senior leadership.
• Coordinate with regional supply chain teams to ensure product availability aligns with promotional activities.

Required Skills

• Advanced strategic thinking and ability to translate complex data into marketing action.
• Exceptional communication and presentation skills for stakeholder management.
• Strong analytical skills with proficiency in market share analysis and P&L management.
• Proven experience in managing large-scale advertising budgets and multi-channel campaigns.
• Deep understanding of the FMCG landscape and consumer psychology.
• Project management expertise to handle multiple product launches simultaneously.

Education

A Master’s Degree in Marketing, Business Administration (MBA), or a related field is required. A Bachelor’s degree in a related discipline may be considered if accompanied by extensive relevant experience.

Experience

Candidates must possess a minimum of 7 to 10 years of progressive experience in brand management or marketing roles, preferably within the FMCG sector. A proven track record of managing successful large-scale brands and driving market growth is essential. Experience working in West African markets is highly advantageous. You can find more professional insights at https://mozambiquejobsearch.com/.

Salary

The monthly salary for this position ranges from 450,000 SSP to 650,000 SSP, depending on experience and performance metrics. This package is designed to attract top-tier talent capable of driving significant business impact.

Benefits

• Comprehensive health and wellness insurance package.
• Performance-based annual bonus structure.
• Professional development and leadership training programs.
• Flexible working arrangements to support work-life balance.
• Pension scheme and retirement planning assistance.

Training

• Continuous leadership development modules.
• Advanced digital marketing and data analytics workshops.
• Global Unilever brand management certification programs.

Working Environment

The working environment is fast-paced, collaborative, and highly professional. You will operate out of our regional office in Bomi, with frequent travel required to meet with distributors, retailers, and field teams. We foster a culture of innovation where new ideas are encouraged and rewarded. This role offers significant exposure to senior leadership and provides a platform for rapid career progression within a global network. For more job vacancies in the region, check https://senegaljobsearch.com/job-vacancy-senegal/.

Application Process

Interested candidates should submit their updated CV and a cover letter detailing their relevant experience through our official recruitment portal. Please ensure all documentation is accurate and reflects your most recent professional achievements. We are looking for individuals who demonstrate passion for the brand and a commitment to excellence. This is a premier job vacancy in Liberia for those seeking to make a lasting impact in the consumer goods industry.

Equal Opportunity Statement

Unilever Liberia is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are hiring in Liberia and welcome applications from all qualified candidates.