Senior Brand Marketing Manager Job Vacancy in Buchanan, Liberia – Advertising & Marketing

Job Description

Position: Senior Brand Marketing Manager

Company: Olam Food Africa

Location: Buchanan, Liberia

Experience: 7-10 years

Education: Master’s Degree in Marketing or MBA

Employment Type: Full-time

Industry: Advertising & Marketing

Department: Corporate Communications

Salary: 450,000 – 650,000 SSP

Vacancies: 1

Company Overview

Olam Food Africa is a global leader in the food and agri-business sector, dedicated to transforming the food supply chain through sustainable practices and innovative marketing strategies. As a major player in the international market, we focus on sourcing high-quality ingredients while ensuring ethical standards are met at every stage of production. Our presence in Liberia is pivotal to our mission of driving economic growth and providing premium food products to local and international markets. We pride ourselves on being a cornerstone of the regional economy, fostering community development through large-scale agricultural investment and sophisticated distribution networks. By joining our team, you become part of a global movement aimed at food security and brand excellence.

We are currently seeking a visionary leader to spearhead our brand identity in the West African region. This role is critical for our expansion strategy as we seek to solidify our market presence through data-driven consumer insights and creative storytelling. We offer a dynamic environment where innovation is encouraged and professional growth is a priority. For more information on our global operations, please visit https://zimbabwejobsearch.com.

Job Overview

The Senior Brand Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that enhance brand equity and drive market share for our diverse product portfolio in Liberia. This role requires a blend of creative intuition and analytical rigor to navigate the complex consumer landscape of the region. You will lead a multidisciplinary team to create impactful campaigns that resonate with local consumers while maintaining global brand standards. This is a high-visibility role that reports directly to the Regional Marketing Director and involves significant collaboration with sales, supply chain, and product development teams. As we continue our hiring in Liberia, we are looking for a professional who understands the nuances of consumer behavior in emerging markets and can translate these insights into actionable marketing plans.

Key Responsibilities

• Develop and implement long-term brand strategies to increase market penetration and brand loyalty across Liberia.
• Manage the annual marketing budget, ensuring optimal allocation of resources across various channels.
• Lead the creation of localized advertising campaigns, including digital, print, and out-of-home media.
• Conduct extensive market research and competitor analysis to identify new growth opportunities.
• Collaborate with the sales team to develop trade marketing initiatives that support retail presence.
• Monitor and report on the effectiveness of marketing campaigns using key performance indicators (KPIs).
• Oversee the brand’s digital presence, ensuring consistent messaging across all social media and web platforms.

Required Skills

• Advanced strategic planning and brand management expertise.
• Exceptional communication and storytelling abilities in both written and verbal forms.
• Proficiency in market research methodologies and data analytics tools.
• Strong project management skills with the ability to lead cross-functional teams.
• Deep understanding of the West African consumer market and cultural nuances.
• Ability to manage large-scale budgets and complex marketing timelines.

Education

A Master’s Degree in Marketing, Business Administration (MBA), or a related field is mandatory. Candidates with a Bachelor’s degree and significant specialized experience in international brand management will also be considered.

Experience

A minimum of 7 to 10 years of progressive experience in brand management or marketing leadership is required. Proven experience working within the FMCG (Fast-Moving Consumer Goods) sector is highly preferred. Candidates must demonstrate a track record of managing successful large-scale marketing campaigns and driving measurable business growth. Experience working in emerging markets or within the African continent is a significant advantage for this position.

Salary

The offered salary for this position ranges from 450,000 SSP to 650,000 SSP per annum, depending on the candidate’s experience and qualifications. This package is designed to attract top-tier talent capable of delivering high-impact results.

Benefits

• Competitive annual salary and performance-based bonuses.
• Comprehensive health and wellness insurance package.
• Professional development and continuous learning opportunities.
• Relocation assistance for qualified international candidates.
• Paid time off and generous leave policy.

Explore more career opportunities in Liberia by visiting https://mozambiquejobsearch.com/.

Training

• Advanced Brand Strategy Workshops.
• Digital Marketing and Analytics Certification.
• Leadership and Management Development Programs.
• Regional Market Insight Seminars.

Working Environment

The working environment is fast-paced, collaborative, and highly professional. You will work in a modern office setting in Buchanan, with frequent travel required to various regional sites and distribution hubs. We foster a culture of inclusion and excellence, where every team member is encouraged to contribute ideas that drive our mission forward. This role offers the chance to work with a diverse, international team of experts dedicated to excellence in the agri-business sector.

Application Process

Interested candidates should submit their CV and a cover letter detailing their relevant experience through our official recruitment portal. Please ensure your application highlights your specific achievements in brand growth and market expansion. We are looking for candidates who demonstrate a passion for the food industry and a commitment to sustainable business practices. For more job vacancies in the region, check https://senegaljobsearch.com/job-vacancy-senegal/.

Equal Opportunity Statement

Olam Food Africa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business needs, without regard to race, religion, color, national origin, gender, sexual orientation, age, or disability status. We encourage applications from all qualified individuals seeking employment in Liberia.