Senior E-commerce Marketing Manager Job Vacancy in Bomi, Liberia – Retail & Consumer Goods

Job Description

Position: Senior E-commerce Marketing Manager

Company: Shoprite Holdings Ltd

Location: Bomi, Liberia

Experience: 7+ years

Education: Master’s Degree

Employment Type: Full-time

Industry: Retail & Consumer Goods

Department: Digital Marketing

Salary: 45,000 – 65,000 SSP

Vacancies: 1

Company Overview

Shoprite Holdings Ltd is a leading retail giant with a massive footprint across the African continent. As a cornerstone of the retail sector, we specialize in providing high-quality consumer goods, groceries, and household essentials to millions of customers daily. Our mission is to drive innovation in the retail space through digital transformation and seamless omnichannel experiences. We are currently expanding our digital footprint in West Africa, creating exciting career opportunities in Liberia for professionals who are passionate about the future of retail. By joining our team, you become part of a diverse, high-performing organization dedicated to excellence, customer satisfaction, and sustainable growth in emerging markets.

As we continue to scale, we are looking for visionary leaders to spearhead our digital initiatives. We offer a dynamic work environment where creativity meets data-driven decision-making. Our commitment to excellence ensures that we remain the preferred choice for consumers seeking convenience and value. Explore more about our global operations at https://zimbabwejobsearch.com.

Job Overview

The Senior E-commerce Marketing Manager will play a pivotal role in shaping the digital future of Shoprite Holdings Ltd in the Liberian market. This is a high-impact leadership position designed for a strategic thinker who understands the intersection of consumer behavior and digital technology. You will be responsible for developing and executing comprehensive e-commerce strategies that drive online sales, increase customer retention, and enhance brand visibility across various digital platforms. This role requires a deep understanding of the local market dynamics in Bomi and the broader Liberian landscape to tailor digital campaigns effectively.

You will lead a multidisciplinary team of digital specialists, working closely with supply chain, logistics, and inventory management to ensure a seamless customer journey from click to delivery. This position is ideal for someone seeking significant employment in Liberia within a fast-paced, growing sector. You will manage large-scale digital marketing budgets and utilize advanced analytics to optimize conversion rates and customer lifetime value. For more insights into regional job trends, visit https://mozambiquejobsearch.com/.

Key Responsibilities

• Develop and implement a multi-channel e-commerce marketing strategy to drive online revenue growth.
• Manage and optimize the digital marketing budget across SEO, SEM, social media, and email marketing.
• Analyze consumer data and web analytics to identify trends and optimize the user experience on the e-commerce platform.
• Collaborate with the logistics team to ensure product availability and delivery efficiency for online orders.
• Oversee the digital product catalog, ensuring all listings are optimized for search and customer engagement.
• Lead promotional campaigns for seasonal events and new product launches.
• Monitor competitor activities and market trends to maintain a competitive edge in the digital retail space.

Required Skills

• Expertise in digital marketing tools such as Google Analytics, Facebook Business Manager, and SEO software.
• Strong analytical skills with the ability to translate complex data into actionable marketing insights.
• Proven experience in managing large-scale e-commerce platforms and digital advertising budgets.
• Excellent leadership and team management capabilities.
• Deep understanding of consumer psychology and digital customer journey mapping.
• Strong communication skills for stakeholder management and cross-departmental collaboration.

Education

A Master’s Degree in Marketing, Business Administration, Digital Media, or a related field is required. A Bachelor’s degree with significant relevant experience may be considered in exceptional cases.

Experience

A minimum of 7 years of experience in digital marketing or e-commerce management is essential. Proven track record of managing successful online retail campaigns and driving measurable revenue growth is highly preferred. Experience working within the African retail sector is a significant advantage.

Salary

The successful candidate will receive a competitive annual salary ranging from 45,000 to 65,000 SSP, commensurate with experience and qualifications.

Benefits

• Comprehensive health and wellness insurance package.
• Performance-based annual bonuses.
• Generous paid time off and parental leave.
• Professional development and certification reimbursement.
• Employee discount programs across all retail branches.

Training

• Advanced digital marketing certification programs.
• Leadership and management development workshops.
• Internal training on proprietary e-commerce technologies.
• Cross-functional training in supply chain and retail operations.

Working Environment

The working environment is professional, fast-paced, and highly collaborative. While the role is based in Bomi, you will interact with regional headquarters and various local teams. We foster a culture of innovation where new ideas are encouraged and rewarded. We are committed to providing a safe and inclusive workplace for all employees. For more information on regional employment, check https://senegaljobsearch.com/job-vacancy-senegal/.

Application Process

Interested candidates should submit their CV and a cover letter detailing their relevant experience through our official recruitment portal. Applications will be reviewed on a rolling basis. Only shortlisted candidates will be contacted for the interview stage. This is a premier job vacancy in Liberia for those looking to advance their careers in digital retail.

Equal Opportunity Statement

Shoprite Holdings Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or disability status.