Digital Marketing Specialist Job Vacancy in Harare, Zimbabwe – Telecommunications

Job Description

Position: Digital Marketing Specialist

Company: Econet Wireless Zimbabwe

Location: Harare, Zimbabwe

Experience: 2-4 years of relevant experience

Education: Bachelor’s degree in Marketing, Communications, or related field

Employment Type: Full-time

Industry: Telecommunications

Department: Marketing

Salary: SSP 250,000 – SSP 400,000 per month

Vacancies:1

Company Overview

Econet Wireless Zimbabwe is a leading telecommunications provider delivering innovative mobile, data, and digital services across the nation. With a legacy of over two decades, Econet has pioneered mobile money solutions, broadband connectivity, and entertainment platforms that empower millions of Zimbabweans. The company’s commitment to technology, customer centricity, and community development has positioned it as a catalyst for digital transformation in Africa.

As part of its strategic growth, Econet continuously invests in talent that can drive brand visibility, engage audiences, and translate market insights into compelling campaigns. The organization values creativity, data‑driven decision making, and a collaborative culture where ideas flourish. By joining Econet, professionals become part of a dynamic ecosystem that shapes the future of communication, financial inclusion, and digital experiences in Zimbabwe and beyond.

Job Overview

The Digital Marketing Specialist will spearhead the planning, execution, and optimization of multi‑channel marketing initiatives that elevate Econet’s brand presence and drive customer acquisition. Working closely with the Marketing Manager, creative teams, and external agencies, you will craft engaging content, manage social media platforms, and analyze performance metrics to ensure campaigns achieve measurable results.

This role offers a unique opportunity to influence the digital narrative of a market‑leading telecom brand while collaborating with cross‑functional stakeholders across product, sales, and customer service. You will be instrumental in shaping strategies that resonate with diverse audiences, from urban youth to rural entrepreneurs, reinforcing Econet’s reputation as an innovative and trusted service provider. For more information about our company, visit our main website at Zimbabwe Job Search.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across SEO, SEM, email, social media, and display advertising.
• Create compelling copy, graphics, and video assets that align with brand guidelines and target audience preferences.
• Manage Econet’s social media channels, schedule posts, engage with followers, and monitor community sentiment.
• Conduct keyword research, SEO audits, and on‑page optimization to improve organic search visibility.
• Analyze campaign performance using Google Analytics, social insights, and CRM data, providing actionable recommendations.
• Collaborate with product teams to launch new services, promotions, and feature updates through digital channels.
• Maintain a content calendar, ensuring timely delivery of assets and alignment with business objectives.
• Monitor competitor activities and industry trends to identify opportunities for differentiation.
• Prepare regular reports for senior leadership, highlighting key metrics, ROI, and strategic insights.

Required Skills

• Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, and email automation platforms.
• Strong analytical abilities with experience interpreting data to optimize campaigns.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative mindset and ability to generate innovative content ideas.
• Knowledge of SEO best practices and experience with keyword research tools.
• Ability to work independently and manage multiple projects under tight deadlines.
• Familiarity with graphic design basics (e.g., Adobe Photoshop, Canva) is a plus.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Certifications in Google Analytics, Google Ads, or Facebook Blueprint are advantageous and demonstrate a commitment to professional development.

Experience

Applicants should have 2‑4 years of hands‑on experience in digital marketing, preferably within the telecommunications or technology sector. Demonstrated success in managing end‑to‑end campaigns, improving conversion rates, and growing social media audiences is essential.

Salary

The position offers a competitive salary range of SSP 250,000 to SSP 400,000 per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives may be awarded based on campaign outcomes and business impact.

Benefits

• Health insurance coverage for employee and dependents.
• Retirement savings plan with company matching contributions.
• Paid annual leave, sick leave, and public holidays.
• Professional development budget for courses, certifications, and conferences.
• Employee discount on Econet mobile services and devices.
• Flexible working arrangements and remote work options.

Training

• Comprehensive onboarding program covering company culture, brand guidelines, and digital tools.
• Ongoing workshops on advanced analytics, content creation, and emerging digital trends.
• Mentorship opportunities with senior marketing leaders to accelerate career growth.

Working Environment

Econet offers a vibrant, collaborative workspace located in the heart of Harare’s business district. The office features modern facilities, high‑speed internet, and creative zones designed to foster innovation. Employees enjoy a supportive atmosphere that encourages knowledge sharing and continuous improvement.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online application portal on our website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment.

Equal Opportunity Statement

Econet Wireless Zimbabwe is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. All qualified applicants will receive consideration for employment.