Brand Marketing Manager Job Vacancy in Mutare, Zimbabwe – Beverage Manufacturing

Job Description

Position: Brand Marketing Manager

Company: Coca-Cola Beverages Zimbabwe

Location: Mutare, Zimbabwe

Experience: 5-7 years in brand management within FMCG sector

Education: Bachelor’s degree in Marketing, Business Administration or related field; Master’s preferred

Employment Type: Full-time

Industry: Beverage Manufacturing

Department: Marketing

Salary: SSP 350,000 – 550,000 per month

Vacancies:1

Company Overview

Coca-Cola Beverages Zimbabwe (CCBV) is a leading producer and distributor of non‑alcoholic beverages in the country, operating under the globally recognised Coca‑Cola brand. With a legacy spanning over six decades, CCBV combines local market insight with international best practices to deliver a diverse portfolio that includes soft drinks, juices, water, and sports drinks. The company is committed to sustainable growth, community development, and innovative marketing that resonates with Zimbabwean consumers. As part of the Coca‑Cola system, CCBV offers a dynamic work environment where employees contribute to iconic brands while advancing their professional careers. This role contributes directly to the company’s mission of refreshing lives and creating value across Zimbabwe Jobs, Jobs in Zimbabwe, and Career Opportunities in Zimbabwe.

Job Overview

The Brand Marketing Manager will lead the development and execution of integrated marketing strategies for one of CCBV’s flagship beverage brands in the Mutare region. Reporting to the Regional Marketing Director, you will collaborate with cross‑functional teams—including sales, finance, supply chain, and creative agencies—to drive brand awareness, consumer engagement, and market share growth. You will be responsible for translating market insights into compelling campaigns that align with corporate objectives and local consumer preferences. This position offers a unique platform to influence brand perception in a vibrant market, supporting the broader goal of Hiring in Zimbabwe and Employment in Zimbabwe.

For more information, visit https://zimbabwejobsearch.com/.

Key Responsibilities

• Develop and implement annual brand plans that align with regional sales targets and corporate brand guidelines.
• Conduct market research and consumer insight analysis to identify growth opportunities and inform campaign creative.
• Manage the end‑to‑end execution of advertising, digital, in‑store, and experiential marketing activities.
• Coordinate with external agencies and internal creative teams to produce high‑impact assets while ensuring brand consistency.
• Monitor and analyse campaign performance metrics, preparing detailed reports for senior leadership.
• Manage the brand’s budget, ensuring optimal allocation of resources and ROI.
• Collaborate with sales teams to develop trade‑marketing initiatives that drive shelf visibility and retailer engagement.
• Ensure compliance with regulatory standards and Coca‑Cola system policies.

Required Skills

• Strong strategic thinking with the ability to translate data into actionable marketing plans.
• Excellent communication and presentation skills, both written and verbal.
• Proficiency in digital marketing tools, social media platforms, and analytics software.
• Creative mindset with a keen eye for visual storytelling.
• Project management expertise, capable of handling multiple initiatives simultaneously.
• Ability to work collaboratively in cross‑functional environments.
• Fluency in English; knowledge of local languages (Shona or Ndebele) is an advantage.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or relevant professional certifications (e.g., CIM, Digital Marketing) are highly desirable and will be considered an asset.

Experience

Applicants must have a minimum of five to seven years of progressive experience in brand management, preferably within the fast‑moving consumer goods (FMCG) sector. Demonstrated success in leading multi‑channel campaigns and achieving measurable business results is essential.

Salary

The compensation package ranges from SSP 350,000 to SSP 550,000 per month, commensurate with experience and qualifications. The package includes performance‑based incentives, health benefits, and a retirement savings scheme.

Benefits

• Comprehensive medical and dental coverage.
• Retirement savings plan with employer contribution.
• Annual performance bonus.
• Employee discount on Coca‑Cola products.
• Professional development allowance.
• Paid parental and annual leave.

Training

• Onboarding program covering brand heritage, compliance, and systems.
• Access to Coca‑Cola’s global learning platforms for continuous skill enhancement.
• Mentorship opportunities with senior marketing leaders.
• Regular workshops on digital marketing trends and consumer insights.

Working Environment

Coca‑Cola Beverages Zimbabwe fosters an inclusive, collaborative, and high‑energy workplace where innovation is encouraged. The Mutare office offers modern facilities, flexible working arrangements, and a culture that celebrates diversity and teamwork. Employees are empowered to take ownership of their projects and contribute ideas that shape the brand’s future.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal on our website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview. Please ensure all documents are uploaded in PDF format.

Equal Opportunity Statement

Coca‑Cola Beverages Zimbabwe is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, disability, religion, or sexual orientation. All qualified applicants will receive consideration for employment without regard to any protected characteristic.